Jo Paradine – Owner of Coco Sand
Jo Paradine opened her first boutique just off Orchard Road in Singapore in 2017. And now, having lived in the likes of Dubai and Bermuda for nearly 30 years, she’s returned to her beloved New Zealand.
Coco Sand is an expression of Jo’s love for an endless summer. She thoughtfully sources the fabrics, jewellery and soft furnishings from India, Indonesia and across Europe. Indeed, she’s spent many hours with some of her preferred suppliers, helping to bring her own fashion ideas to life.
Her fondness for rayon and linen is reflected on the racks of elegant, flowing garments designed for stylish comfort. Each item is a limited edition, but Jo always aims to keep pricing realistic, without compromising on quality.
“I was raised on the North Shore,” says Jo. “They say that home is where the heart is, and it feels wonderful to re-establish my family roots here. My lifelong friend, Fenella Lydon, and I are looking forward to welcoming customers to the boutique. We want them to enjoy their time here; to feel relaxed, chat, have some fun, and maybe try something new.”